https://wid-blog.github.io/en/tags/control-loop/Recent content in Control-Loop on wid's blogHugoenMon, 21 Aug 2023 00:00:00 +0000https://wid-blog.github.io/en/posts/career/dable/balanced-pacing-control/Mon, 21 Aug 2023 00:00:00 +0000https://wid-blog.github.io/en/posts/career/dable/balanced-pacing-control/A retrospective on moving ad budget pacing from a fixed-rule scheme to a two-layer control loop — per-campaign learning sets the baseline, real-time correction absorbs drift.